There's a new show on BBC2 this month, that I worked on. It's called Theo's Adventure Capitalists.
In the show, millionaire host Theo Paphitis helps three British companies launch their businesses in India.
The India episode will air on May 11, at 20:00 UK time.
Introduction and "let's explore the market together"
The three companies are:
In the show, millionaire host Theo Paphitis helps three British companies launch their businesses in India.
The India episode will air on May 11, at 20:00 UK time.
Introduction and "let's explore the market together"The three companies are:
- Marmite - yeast-based breakfast spread - will we love it or hate it in India?
- Luxury watch manufacturer Bremont - will it sell?
- Regenatec, a company that sells kits that convert diesel engines to plant oil based engines. Will the idea even take off?
The bit I did was a general introduction to the Indian marketplace - mostly talking about food preferences, taboos, typical characteristics of buyers, etc. We also visited a home for a look at urban families, and cooked lunch together to give Theo a sense of how Indian kitchens are set up, and whether Marmite would find acceptance in this way of life.
Photos from the shoot - not sure what bits of this - if any - will finally make it to the screen, but it was fun doing it anyway:
At the Flower Market
The price of a pen (Theo owns Ryman the Stationer and was amazed at how inexpensive everything is in India)
Not everything is inexpensive :) Women will pay the world for things dear to their heart!
I think in this photo I was listing the defining characteristics of the Indian consumer. Not sure! Certainly my fingers seem to be counting out *something*!
Discussing real estate in Mumbai
Sweaty but happy after the cooking session (introduction to an Indian kitchen, typical cooking style, figuring whether Marmite will find acceptance)
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